Jelly Tadpoles

From a 39p bag of sweets to a novelty sex sweet. Changing the target audience of a product is an extremely fun undertaking, which is what has been done here.

I have taken the bag of Bond’s Jelly Tadpoles from it’s innocent environment and aimed it at an adult audience. This novelty sex sweet comes packaged in a wrapper just like the one condoms are housed in, but bigger.

Just like the real thing you rip it open to reveal a condom inside - the use of teeth is fine with this product. Inside you find a condom tied up and filled with the sperm shaped sweets. If you can bring yourself to break through the lubricated protective layer you can reward yourself with its contents.

When I have showed people this project they are overcome with shock, horror and excitement all-in-one - exactly the reaction I intended.